Customized KOL Discovery and Vetting Solution for Biopharma Leader

Case Study 2

Situation

An established biopharma company developing a life-saving treatment to combat acute opioid overdoses selected Adnexi to:

Adnexi Approach

We deployed the Adnexi platform to perform an algorithmic search for the disease of interest using ~40 disease and product terms. Adnexi determined the professional designations of interest to the client and filtered profiles accordingly. KOL profiles included all available data on:

Results

This customized KOL platform delivered ranked KOL data to the client that contained:
In addition, a successful daily data integration with Veeva keeps the vetting status of HCPs current on both the Adnexi and Veeva platform. The client used this discovery and ranking data to prioritize field efforts of MSL and strategic efforts in Medical Affairs