Discovery of Digital Opinion Leaders in Osteoporosis
Case Study 4
Situation
An agency working in Osteoporosis engaged Adnexi to discover, profile and track digital opinion leaders in Osteoporosis. These DOLs would be contacted to be engaged in brand launch strategies.
Adnexi Approach
We deployed the Adnexi platform to perform a search for digital opinion leaders. We searched for DOLs that met the established criteria set with the company regarding:
- Type: HCP and/or patient
- Geography
- Posting Language
- Recency of Activity
- Post frequency
- Channels
Results
- Discovered 40 vibrant digital opinion leaders sharing digital content in the last year on osteoporosis
- Profiled each digital opinion leader to include full information about their activities
- Tracked the social feeds of each DOL in the platform
