Discovery of Digital Opinion Leaders in Osteoporosis

Case Study 4


An agency working in Osteoporosis engaged Adnexi to discover, profile and track digital opinion leaders in Osteoporosis. These DOLs would be contacted to be engaged in brand launch strategies. 

Adnexi Approach

We deployed the Adnexi platform to perform a search for digital opinion leaders. We searched for DOLs that met the established criteria set with the company regarding: